Broadband Reliability Connects Buyers And Vendors

Posted on: 8 December 2020

Broadband Reliability Connects Buyers And Vendors

If you are a vendor looking to connect with buyers, you need to know what is important to prospective buyers. When you understand what buyers are looking for, you can tailor how you present your home to meet their needs.

At Frank Schippers, we are pleased to say we have helped countless vendors connect with buyers. It is important to recognise buyer demand has shifted in recent times.

A lot has been said about the importance of larger homes and outdoor space, but you’ll find broadband speed is vital in impressing buyers.

Slow internet speed is a common problem

A study by finds 36% of homes have reported reduced internet speeds. This comes at a time when 74% of households are using the internet more. If this extrapolated across the country, close to 10 million households will have suffered in this manner.

The study indicates more than one in ten respondents’ class their internet connection as “bad”. However, 84% of respondents haven’t yet switched or even considered changing broadband supplier.

80% of people struggling with their broadband say their work is negatively affected by these issues. 23% say they have been unable to work at these times.

Some of the most pressing concerns for users occur when:

  • Multiple users are online at the same time

  • When they have to use video calls

  • When they stream

  • When their service drops out regularly

Holly Niblett is the head of digital at, and she said: “The millions of people who rely on their broadband at home for a wide range of reasons – work, paying bills and keeping in contact with friends and family – know first-hand how frustrating and inconvenient a poor internet connection can be. We know from our own research that the COVID-19 lockdown has seen almost three-quarters (74%) of households increase their internet usage, yet many are stuck on inadequate and expensive packages that don’t meet their requirements.”

Not everyone is actively looking for better broadband

While there is frustration at broadband problems, only 16% of internet using households in the UK have switched or are considering switching.

Of the people who have switched, the following responses have been found:

  • 48% switched for a faster and more reliable service

  • 44% of these movers have chosen to pay the same or less for a better service

  • 38% of people switching did so to ensure their broadband and TV package come from the same provider

Holly Niblett added: “In shopping around for a better deal, customers have access to a range of fast and affordable broadband packages that can cost less than their existing deal. When comparing broadband packages, customers should be mindful that many providers bundle broadband with TV packages, which can work out cheaper than purchasing the two separately.”

If you have any housing market questions or queries, please feel free to contact us. If you plan on selling your home, we recommend arranging a property valuation to ensure you make an informed decision. At Frank Schippers, we are here to support you in this trying time, and you can call us on 01344 777 888.


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